9:05 – 9:35 Daydreaming with Google

Google led the way in bringing VR to millions through its’ revolutionary low-cost cardboard VR headset. Now it’s more sophisticated Daydream platform is set to ensure many more have the opportunity to experience interactive VR for a relatively low cost – using a mobile phone. Google’s Greg Ivanov, discusses Google’s strategy, its predictions for the future and how it is working with content makers in Europe.

Greg Ivanov
Business and Content Development, Google Daydream
Google

9:35 – 10:20 VR is a Game Changer

As major global investment is poured into the virtual reality market and research predicts that by 2020, 11.5 million headsets will be shipped to Europe alone, the value of VR content is indisputable. Our panel of experts examine the impact VR is having on the landscapes of TV, film and advertising and discuss how the future is shaping up and where the big money is coming from?

Jon Wadelton
CTO
The Foundry

Micke Hjorth
Chairman
Starbreeze Studios

Paul Simpson
Director
Gfk

Simon Benson
Director
Immersive Technology Group, Sony Interactive Entertainment Worldwide Studios

10:20 – 11:00 Sky’s the Limit

Sky is the first UK broadcaster to launch its own VR app and set aside a commissioning budget for VR. Our panel reveal what’s next for the UK-based satellite-TV giant and discuss its ambitions and approach to original content production across sport, entertainment and factual.

Richard Nockles
VR Creative Director
Sky

Neil Graham, Sky

Neil Graham
Head of VR
Sky

11:20 – 11:50 Microsoft: Looking through the HoloLens

Microsoft is bringing ground-breaking 3D holographic content into the real world with HoloLens, its new mixed reality device. Hear more about the reality of this cutting edge technology, the possibilities for story-telling and how Microsoft plans to work with creative organisations.

Leila Martine
UK Director, New Device Experiences
Microsoft

11:50 – 12:35 The Ten Commandments of VR Storytelling

Our panel of VR visionaries reveal the absolute essentials for creating high-quality cinematic content that will not only push boundaries but engage consumers and enable you to turn it into a commercial reality. Plus, discover what the essentials are to a successful VR production, and how storytelling and technology can be combined to maximum effect?

Richard Mills
Founder
Imaginary Pictures

Solomon Rogers, Rewind

Sol Rogers
Founder/CEO
Rewind

Dave Ranyard
CEO
Dream Reality Interactive

Dan Smith
Creative Director and Co-Founder
Factory 42

Karl Woolley
Head for VR Studio, London
Framestore

12.35 – 15:55 John Lewis: Unwrapping Christmas’s Biggest VR Experience.

MPC’s interactive creative director Andre Assalino reveals how the John Lewis Buster the Boxer Christmas advert was brought to life through a cutting-edge VR experience. From initial idea through to final delivery in John Lewis stores, we find out how the experience was conceived, the technologies that were involved, and the in-store experiential spin-off .

Andre Assalino
Interactive Creative Director
MPC Creative

13:50 – 14:40 Engaging Audiences

As brands look for new ways to deepen emotional engagement with audiences, how have some leading creatives and agencies been experimenting with VR?

Our panel of industry expert’s lifts-the-lid on how producers can grow revenue by creating commercial content in VR and how brands are using VR to drive profits.

Solomon Rogers, Rewind

Sol Rogers
Founder/CEO
Rewind

Henry Stuart, Visualise

Henry Stuart
Co Founder & CEO
Visualise

Karen Boswell
Interactive Lead
Adam & Eve

Natalie Whittle
Associate Editor
FT Weekend Magazine

Matthew Wilde
‎Innovation Manager
Thomas Cook

14:40 – 15:20 VR, Arts and Creativity

Virtual reality is offering new ways for artists and performers to tell stories and reach audiences. Our panel of creative leaders discuss how craft, skills and techniques from theatre and dance are being used to engage with wider audiences through VR and push the medium forward in really innovative ways.

Toby Coffey
Head of Digital
National Theatre

Farooq Chaudhry
Creative Producer
English National Ballet

Fiona Morris
CEO
The Space

Phil Edgar Jones
Director of Sky Arts
Sky

15:40 – 16:20 AMD: The Race to Realism

For almost a century video content has been created primarily for the rectangular screens of TV and film. But true VR is all about creating content for ‘The Cube’, an environment where the viewer can watch and interact from the heart of the action. Silicon Valley VR pioneer and BAFTA VR Committee chair Roy Taylor discusses how VR will revolutionise the way we are able to create and consume content, plus the challenges and opportunities it will present.

Roy Taylor
VP
AMD

16:20 – 17:00 The BBC in Focus

As VR opens new creative opportunities in genres as diverse as news, sport and factual, the BBC is experimenting with ways to engage licence fee payers. The BBC’s VR innovator Zillah Watson and her top team discuss what they have learnt so far and their plans for the future.

Dan Tucker
Producer of Easter Rising VR
BBC

Tom Burton
Interactive & Technology Lead
BBC Studios/Digital Innovation Team

Zillah Watson
Editor, BBC Research and Development
BBC